What is AIM Events in a nutshell?
Essentially, AIM Events is a unique combination of world-class event management and limited-edition luxury lifestyle memberships. The way we differentiate ourselves is by constantly focusing on the quality of the product and offering a “boutique” approach to luxury and entertainment. Our memberships are different because of the incredible array of services that they offer, which range from benefits focusing on business and investment opportunities to ones that focus on travel and hotels.
Why did you start AIM Events?
My passion for the entertainment industry started with theatre as I began working on productions at a very young age. I was also very interested in business, as well as creating unique products, and all these factors together sparked the launch of AIM Events.
What are the benefits of being a member?
One of our favourite new benefits of the memberships is our clients’ access to our investment club. This is a way for the membership to become even more of an investment rather than a cost for our clients.
And the travel benefits?
Let’s imagine that a client of ours arrives in London. Starting from the moment they arrive, they will have access to VIP welcome services and a chauffeur service that will take them into the city. Once they arrive in a partner hotel of ours, they receive a special set of amenities and a discount on their stay. While they are exploring London, they can use Urbanologie (an exclusive travel and lifestyle guide) which comes included in the memberships to help them navigate the city’s best events and restaurants. While doing all this, they also have the 24/7 support of their concierge for any other needs that they may have.
Can you explain the types of memberships?
We have two types at the moment. The first is AIM All Access. Valid for a whole year, you get access to Club Thirty Nine in Monaco, Urbanologie and a GoldSmith membership from Mr & Mrs Smith. Clients will also receive a 24/7 dedicated AIM Events Concierge by LWS. They will also gain access to our own investment club, and benefits with our aviation and hotel partners.
Our other membership is AIM Seasonal, which is valid for three months of the client’s choice. With this, you get similar benefits to AIM All Access but with only some of the memberships mentioned above.
Can anyone join?
We usually get to know every single member of ours before actually taking them on board and that is an extremely important part of our membership, as we want to build the best network possible for our clients.
How much is membership?
The AIM All Access membership comes at a cost of €40,000 per year and AIM Seasonal is €10,000 for three months of the client’s choice.
Plus, you get a welcome gift of an engraved Portofino IWC Schaffhausen watch for the AIM All Access membership, and a set of customised Montblanc gifts for the AIM Seasonal membership.
What sets you apart from others?
Members get direct access to senior management, which allows us to deal with all client queries very quickly. Another important differentiator is our boutique approach to the industry and our services. As I mentioned, we want to focus on the quality of the service rather than the quantity of members that we have. Finally, we are one of the few memberships to have our own investment club and include memberships to incredible luxury institutions as part of our services.
This is a promotional article and does not necessarily represent the opinions of Etihad Airways or its staff.