To bang on about the headliners at Wonderfruit – likely the coolest new festival in Asia, if not the world, right now – is to totally miss the point. That’s what its founder, Pranitan “Pete” Phornprapha, says, anyway (so while he’s not listening, names include Yeasayer, Wild Beasts, Richie Hawtin and Gui Boratto). “We don’t really consider it a music festival,” he says. Set in the Thai countryside, around two hours from Bangkok, the event, held this 14-17 December, is more an arts jamboree, he adds, with island tea parties, a main stage made of rice (yes, really; eaten after the event), a gong bath (a kind of sound therapy), and beautiful people (as at Burning Man, everyone makes an effort). Now in its fourth year, it’s become the region’s must-go thing, pulling in so-called “Wonderers” from Singapore and Hong Kong. Not surprisingly, then, food is by no means an afterthought. And, this year, it gets better, says Phornprapha, care of a new on-site farm known as the FARMacy, specialising in organic eats and healthy herbs.