Forget Verbier and Val d’Isère, Chamonix remains the destination for hard-core off-piste adventure. Chamonix grew up in the late 18th century as a mountaineering resort, and is now one of the most popular destinations for the advanced skier. Taking in some of the most breathtaking terrain in Europe, there are vast untracked fields of pillowy snow and giant crevasses of marbled, blue-green ice, where on a cold, blue-sky day, you can feel like the only person on the mountain. To support all this outdoor adventure, the town has a swathe of chic eateries, slinky bars and super-deluxe accommodation where a coterie of immaculately dressed ski types adopt a uniform of fur-tipped padded jackets, pom-pom beanie hats and regulation reflecting sunglasses.
Established in 1948, Ogier specialises in luxury ready-to-wear and leather goods, but their ski helmets – in carbon and Kevlar fibre, Swarovski and leather trims – pair style with technology.
30–36 Rue des Moulins
It’s chic to be able to see where you’re skiing, so keep the glare out of your eyes with Carrera, Bollé or Oakley sunglasses from Chamonix’s premier eye boutique.
164–168 Avenue de l’Aiguille du Midi
Moncler continues to win the ski style race because it’s as chic as it is technical. A monochrome ensemble is perennially stylish or opt for 60s paint-box colours guaranteed to get you noticed.
90 rue Joseph Vallot
After an active day on the slopes, a swim and a massage are in order, plus the Hôtel Mont-Blanc’s Spa by Clarins offers men’s and women’s treatments – just the thing to soothe aching muscles.
62 Allée du Majestic
Made in France, Eric Bompard is often cited as the official supplier of virtually every Parisian’s navy cashmere sweaters. On the slopes, the brand’s super-soft, fine-gauge knits are equally de rigueur.
225 rue Docteur Paccard