Taking its name from the “little column” that you can still spot in Kolonaki Square, there’s nothing small about this area’s fashion credentials. It’s being hailed as the centre of the so-called “Greek renaissance” after years of economic hardship in the country. Athens-born designer Mary Katrantzou waxes lyrical about its luxury boutiques (spot her brunching on kagiana, a tomato and feta egg scramble, in Philos cafe when she’s back for a visit). The area is as polished as it gets; bright white manors are decked with neoclassical reliefs and house the likes of Louis Vuitton and Gucci, channelling a classic sense of style befitting Ancient Greece.
01.
Linea Piu
Fashionistas flock to the only Chanel retailer in all of Greece. Pick up some one-off special items, such as this statement Aegean-blue quilted handbag.
Sekeri 6; +30 21 0362 2667
02.
Benaki Museum Shop
Wander round the museum before hitting the gift shop, which is a destination in its own right and stocks everything from design prints to kids’ toys and contemporary homeware. Pick up a best-selling replica, like this terracotta horse, painted using ancient techniques.
Koumpari 1; +30 21 0367 1045
03.
Luisa World
Every Athenian fashionista frequents this three-floor concept store, stocked with brands like Alexander McQueen and Chloé. These floaty, monochrome high-waisted silk trousers from Etro are perfect for summer months.
Skoufa 15; +30 21 0363 5600
04.
Apriati
Ancient Greece-inspired designs give this ace high-style jewellery brand its made-in-Athens allure. Designs are simple and elegant.
Patriarchou Ioakim 1-3; +30 21 0322 9183
05.
Yiorgos Eleftheriades
Geometric lines and eco-friendly fabrics are the ethos at this Athens-based designer’s flagship store. Choose from black-and-white tweed suits and tailored denim dresses that will take you from day to night.
Tsakalof 29; +30 21 0361 6272
