The back story
Few hotels can boast such auspicious histories. The handsome neo-Georgian building that now houses the Bloomsbury was designed by Edwin Lutyens, Edwardian London’s pre-eminent architect, and first opened in 1932 as a residential club and concert hall for the Young Women’s Christian Association. It counted among its illustrious patrons a young Queen Elizabeth. In the mid-1990s, Irish luxury hotel group The Doyle Collection transformed the site into an upmarket hotel, and it’s been gracing the pages of Tatler ever since.
London’s one-time stomping ground for the Bloomsbury Set (EM Forster, Virginia Woolf et al), may have a smart, residential feel, but it’s a stone’s throw from the city’s big tourist attractions.
Modern-day socialites and anyone keen to bolster their social feeds with the highly Instagrammable interior.
The rooms are fabulous. We loved the cavernous, marbled bathroom in the studio suite with its freestanding bath tub. Staying in With its burrow of fun spaces, it’s easy to have a long, late, great, night here. Start with an aperitif in the chandelier-filled Coral Room, then an alfresco dinner on the elegant Dalloway Terrace and finish with a nightcap in the downstairs Bloomsbury Club Bar, vines crawling up the walls and twinkling lights lending the feel of a sultry, secret garden.
Interiors wizard Martin Brudnizki went big on old-school Hollywood glamour during the hotel’s multimillion-pound renovation, completed at the end of last year: think bright, patterned wallpapers, vintage-style upholstery, dark wood floors and marble tables. Do also look out for bespoke art works by British illustrator Luke Hall dotted around the venue.