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Johannesburg 26.2041° S, 28.0473° E

Travel trend: the millennial safari

Safaris used to be a five-digit-dollar affair, now, millennials want a slice of the action

November 2018

South Africa safari
On safari in South Africa

More and more millennials want to go on safari in Africa; well, provided there’s decent Wi-Fi, that is. Apparently, operators in South Africa like Singita have discovered that a good internet connection is key to luring younger travellers. It might sound like a depressing development, but other changes to the safari experience are less so: for one, they’ve got cheaper. Plus, with the rise of “experiential” travel, they’ve become more active, too. Instead of the standard peep-from-a-Jeep game drive, operators offer more involved stuff like hikes, camping and cooking classes. EcoTraining in South Africa offers a six-night Wilderness Trail Skills Safari for around $500. The trend has moved upwards, too: Singita Kwitonda Lodge in Rwanda will offer the chance to get involved in a local eco-project when it opens in 2019; Wi-Fi included.

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